Inspiration from beyond hairdressing – Sweet dreams

Hotel Chocolat facts

Founded                                                        1993
Stores                                                             27 in the UK
Available                                                        Online and around the world
Famous clients                                              Include Elle Macpherson, Billy Zane, Jonny Wilkinson
Ranges                                                          11 including cocoa pasta and Aztec chilli flavour drinking
                                                                         chocolate.

www.hotelchocolat.co.uk

succeeds at…
* segmenting their market – you can choose by taste, occasion, the person you are purchasing for, dietary requirements, corporate gifts.
* seasonal promotions – Christmas, Valentines, Mothers Day, Easter. You name it they don’t miss a trick.
* customer communities – you can join the Tasting Club, enter competitions, download recipes, sign up for a personalised ‘Reminder’ service.
* easy purchase – easy-to-use shopping basket, gift wrapping service and personal message card, on-line tracking and email updates all make for an easy shopping experience.

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