Invest in your team

Invest in your team – this is what the TIGI Business Support Team is telling salons in 2009

At a time when financial investments are not resulting in noteworthy interest, it is an important and valuable concept to make that extra effort with your team, says Andy Mercer, TIGI national sales manager.

“Loyal team members reward salon owners in many ways. It is therefore important to run a programme that stimulates them and ensures that they receive ongoing and outstanding training. Focusing on the development of your team will result in mutual benefits and rewards and will be positive in many ways.


"An investment in training is important for the growth of team members. At the TIGI Creative Academy in London and in regional courses and seminars, an exciting proposition has been put together for the coming year incorporating colour education as well as cutting and finishing skills, all designed to work in complete synergy to create the ultimate look.

"We believe that colour is one way that salons can maintain their clientele and grow their business. Colour clients tend to visit salons more regularly, are open to retailing and to receiving advice from the professional and more often than not have a disposable income. These are also clients who will happily recommend your salon to their friends and if their cut and colour looks good then you don’t need a more positive form of advertising.”

As Andy sums up: “Investing in training and equipping your team with the right information and the right skills will result in increased profits from every area of your business.”

“More Knowledge = more confidence  = more conviction to give style and technical consultations = more sales.”
Back to the scary receptionist. Mrs Q can’t quite see the products behind the desk and can’t remember what was used on her hair. She would like to buy some, but oh, she doesn’t like to ask.

…And it’s so much easier to just grab some with her weekly shop on the way home.