Spread the word

Tips from two PR-savvy salons






CHARLES WORTHINGTON

When it comes to PR, Charles Worthington is an expert! From referral schemes to key partnerships, the renowned salon group has plenty of hints and tips to help you ensure that everyone knows about your salon! 

With a strong brand heritage and more than 20 years of hairdressing experience, the most successful PR campaigns for our salons have been initiatives that focus on promoting our teams as experts and ensuring that we highlight any new services. 

Our House Of Experts education courses emphasise our commitment to expertise and our constantly advancing industry standards. Fresh news is also crucial to stay ahead of the game – a great example of this is our CW salon ‘speed-dating’, which gives new clients a series of consultations, so they can find their ‘one’ special stylist.

Our referral scheme – the friends card – is by far our most successful marketing tool. Our clients PR our business for us and then we thank them for their recommendation – it’s easy to communicate and very effective. We are also committed to developing strong relationships with our key partners and leveraging them to benefit both sides. This ensures we are aligning our communications strategies and tailoring our approach with any fresh news stories and promotions, thus allowing our clients to feel special.

As our business is located
in central London, we don’t advertise in local papers, but we do target them to ensure we are included in any specific beauty features or reviews. This tends to be the most beneficial way to generate clients, as they are speaking to people who work or live close by.
This is integral to our PR and marketing strategy, and will be at the forefront of our future communication plans, especially with the credit crunch looming. As with all businesses, we will need to encourage clients to continue to visit our salons.