Blushed with colour
Notes from Blushes salon on how they have boosted their colour business.
For the past 25 years, Blushes has been producing award-winning work, offering a salon experience that has raised the benchmark for the British hairdressing industry. The two salons, owned and directed by twin brothers Darrell and Mark Blake, are built on the Blushes principles of excellent customer service, high quality and value for money, which has placed them among England’s leading premier salons in the South West. The brothers attribute their success to two key areas – colour campaigns and colour consultations.
“We recently launched a huge marketing campaign on Symbio Colour and our clients love it,” they say. “The key message here is that Symbio is a quick service (your client could have it in their lunch hour) and it carries no commitment. Offering Symbio colour is a fantastic way to up-sell colour in the salon, by offering clients a no-commitment colour as a perfect partner to their blow-dry – and all in as little as 15 minutes! Symbio is the perfect answer for any client looking to boost and enhance colour, or to simply add shine to their natural colour by improving the condition of their hair.
If a client is tempted by colour, but is still unsure, then Symbio is the perfect answer.“
At Blushes, we place great importance on training everyone to deliver the ultimate personalised consultation. With all staff trained by leading colour and image consultant, Michelle Blake, this unique and complimentary service offers the most professional and up-to-date advice in the area. During the in-depth consultation at the L’Oréal Professionnel Color Studio, our team of highly qualified specialists advise on cut, colour and creative styling, to create the best look for the client. Our team offers expert advice on the best hair colour to suit a client’s skin tone, as well as which colours to avoid, using Blushes’ unique colour tools.”
This article first featured in Business Builder, the monthly advice
cards from L'Oréal Professionnel Business Max and HEAD For Business.
For your own binder and cards, simply contact Laura at
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
|
