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Working with a product company
 Simon Shaw, Artistic Director of Wahl (UK), is responsible for visualising and creating Wahl (UK)'s renowned photographic imagery as well as designing and hosting the many inspirational seminars and courses that are run within the Wahl Academy at Herne Bay, Kent. Here he explains the benefits of working with a product company
Business prospects
Working with a product company can bring great advantages and can be a fantastic opportunity to a salon or salon group. Creating a strong relationship with the product company can result in great business prospects as you build on becoming a loyal and respected spokesperson for the brand.
Training tie-ups
Look into which product companies have a training academy or an educational programme. This is a fantastic way to raise your personal profile as well as that of your company and salon, as you can get involved with seminars, exhibitions and trade shows. Stylists and assistants from your own salon can also attend training days and benefit from product knowledge of the brand.
Sell more
Good product companies will be enthusiastic for the salon to use the products on clients. Explaining the benefits while using the products can be an excellent selling opportunity and can result in maximum salon profit, client retention and, of course, client satisfaction.
Client loyalty
Working with a good product company will help boost your customer loyalty and therefore boost your client base, as clients will feel the benefits of well-trained and knowledgeable stylists and will recommend the salon to friends and family. 
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