PR made easy

Introducing the Virtual Press Office from L’Oréal Professionnel; everything you need to know about public relations is now just one click.

We’ve taken our knowledge of salon PR and packaged it into an easy-to-use online resource that’s bursting with expert tips, creative ideas, press contacts and practical advice. In four simple steps, you’ll be able to gather ideas and information to help you achieve success with your salon PR.

1 GETTING STARTED
The Virtual Press Office is easy to use and it’s free! It’s like an in-house PR department for your salon. To get started, visit www.lorealprofessionnel.co.uk/vpo and register as a user.

2 PLAN YOUR PR
Within this section you’ll find a table of all of the PR resources that are available in the Virtual Press Office. Each resource corresponds to a PR objective, to enable you to identify the best solution for your salon.

3 CREATE YOUR OWN PRESS RELEASE
One of the most innovative areas on the site, this section contains a menu of L’Oréal Professionnel press releases, which can be personalised with your salon details in four simple steps. Using the latest technology, the Virtual Press Office will create a press release for your salon, which can then be used to communicate with your local media and secure editorial coverage for your salon.

4 TAKE ACTION
Here you will find a selection of step-by-step guides that will help you bring your PR ideas to life. The guides offer handy tips to help you achieve success, from how to organise an in-salon event to dealing with the trade press.
 

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