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Mystery shoppers
Mystery Shoppers are people that can help you know more about your business. Salon Smart People Expert Julie Eldrett gives some basic hints.
Dealing with people can be difficult as we can’t read minds and we don’t know what they are thinking about or salon, team and service.
Feedback on these three fundamental areas is vital.
In this time of economic uncertainty, the importance of managing and monitoring these factors is really important to consistently deliver customer satisfaction every single day to every single customer based on one to one dealings with each member of the team.
It is even more important in tough times to make the effort to build customer loyalty. The companies that do this consistently are more likely to survive against the economic backlash. The cost conscious consumer is making choices that go beyond just price comparisons.
People like to deal with businesses that show they genuinely care about them.
Using a valuable resource like Mystery Shoppers gives you the opportunity to know what your customers – the very people that will help you stay in business -feel about your service and whether you care about them.
To make sure you are delivering and maintaining customer satisfaction the three points listed below need to be monitored so that you have a clear picture through the customer’s eye’s of how they view your service.
Deliver customer satisfaction to every customer
Every day
By every team member
Once you monitor these points you will then have valuable information that will give you the opportunity to re-assess the areas that need your attention and training focus along with emphasis on the areas that customers enjoy and see if you can give added value to help make your customers feel special.
‘Improving the customer service experience is the best way to win – especially in the present economic climate’
Right now when times are tight it makes sense to start or develop a customer experience initiative by using a Mystery Shopper!
For more information go to: www.julieeldrett.co.uk and click on Mystery Shoppers.
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