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  |  | | | | Uplifting... Publisher of Creative HEAD, Catherine Handcock, opened the show with a refreshing word about how, for many of us, our ‘recession obsession’ has actually prompted a positive period of business analysis, forcing us to reevaluate and fine-tune what is essential to continued success. |  | |
Engaging... Nick Wood, UK managing director of Goldwell and KMS, encouraged delegates to focus on the experience they offer to clients, as well as the services and the goods they provide. Citing that it’s not until a client has returned for a fourth time that he/she becomes a ‘client for life’, Nick impressed the importance of getting the entire team behind you in order to find and keep a loyal clientele. | | |
Empowering... PR, branding and marketing expert, Harriet Evans, owner of communications consultancy, Flint, prepared delegates for their best year yet by helping them to harness their inner ‘brand power’. In a truly engaging session, Harriet focused on her six steps to success, which included clever suggestions, such as holding a brand audit, focusing on your perfect client, and giving your salon a seasonal refresh. | | |  | |
| SALON SMART London, 25 & 26 April 2010 Don’t miss inspirational speakers, PR workshops, live panel debates
and an exclusive live hair show by Robert Lobetta
Pre-book your tickets now, call 01434 610944
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