15 ways to weather the storm

 
8. Value for money is key
Now is the time to hammer home that value for money message. Bring it back to the top of your agenda. 

9. Drive new business
As other businesses batten down the hatches, perhaps you could go out and win their customers.

10. Rally the troops
Keeping your staff motivated and super-productive will increase revenue and help weather lean periods. Making sure they’re kept in the loop via strong internal marketing will keep you in the good books.

11.Be a confident leader
Brand leadership needs a clear, confident strategy to maintain success and to remain fixed on your customers’ radar.

12. Aim higher
Some sectors always have money to spend, whatever the economy is doing. Maybe it's time to re-think your target audience.

13. Show some passion
Emphasising how your brand/ service makes people feel) can help lock-in customers for the longer term. We all need nourishment for the soul and will continue to pay for the good stuff. Be passionate in everything you do.

14. To focus or diversify?
Now could be the time to extend your brand into new, more fruitful avenues. Conversely, it could be better to narrow in on core activities/markets. If your market is changing, staying the same is not an option.

15. Have a bit of fun
When things are looking miserable, everyone needs more fun in their lives. Make sure your salon is somewhere clients can come to relax, enjoy themselves and have a giggle.