Talent of tomorrow

L'Oréal Professionnel believe that young talent is essential to a salon’s success. Its excellent education programme offers the ideal opportunity for young hairdressers to grow in confidence and enhance their promising talent. Partnering its first-rate education with inspirational events is the perfect platform for young hairdressers to expand their skills and creativity.


When finances are tight, it’s normal for businesses to look for better control on their costs and potential savings where possible. While this makes sense in the current climate, consideration should be given to what budgets to cut and the potential outcomes. In some circumstances, education is often deemed as a luxury rather than the absolute necessity that it is.

If we neglect our education budget, how will we develop our young, up-and-coming talent to be stars of tomorrow, both in artistic and business terms? Clients are expecting more value for money and, in some cases, more economical services, so we must train our staff to be able to deliver these.

What’s the alternative? We come out on the other side of this credit crunch, the economy is a lot more buoyant, but we don’t have enough qualified staff to cope with the demand.

Even when we are sure our staff members are trained to the highest level, we cannot rest on our laurels. This is where business knowledge and education really come into play.

In the current economic climate, shrewd business decisions are vital for a salon’s success. A salon needs to manage its database effectively and remain focused on its business objectives. To do this, your team members need to be constantly thinking of creative marketing initiatives, skills and techniques to attract new customers and retain current clients. On top of this, everyone needs to consider the financial impact of everyday business in the salon. Your team needs to be fully aware of the cost implications of your marketing strategies and the expected financial gains they can bring to your salon.

It’s no longer enough to be just a talented and creative hairdresser. To run a successful salon, you also need to gain a real understanding of the business side – and this is where education can be an invaluable aid.