How long did the shoot take and where did it happen?
It took from 9am to 11pm, which is a long day, but we had so much to do – ten model shots in total. But because all my friends were working on the shoot with me, the day didn’t seem that long as we were having fun experimenting; for example the subtle use of red tones in the make-up – we started out with the reds being much brighter. We shot at Hungry Tiger Studios in Parsons Green, London, with thanks to my friend and studio manager Steve Jackson.

How is the collection being used?
We’ve had a press pack designed within which both model and product shots have been used. Some of the images will be used in advertising in Selfridges department store and appointed salons where the products are being sold. They will also be on the WAM website and then also for general advertising of WAM.