The power of celebrity

Salon Smart PR and Marketing Expert Sharleen Hunter represents salons and brands associated with celebs such as Alesha Dixon and Miss England to A-list Hollywood stars. Here she reveals her thoughts on celebrity endorsement.

 Whether it’s a new perfume, high street store, supermarket or lipstick, everywhere we turn there’s a celebrity endorsing a brand and telling us that visiting a certain store or buying a particular product will make our lives better and make us more successful, beautiful or desirable. 

The celebrity phenomenon has certainly filtered down into the hairdressing industry. When we promote salons or products, the consumer press are always keen to know which celebrities a stylist looks after or if the brand is loved by any A-listers.

There’s no doubt about it. Celebrity endorsement can be very powerful. Choose the right celeb and they can add instant recognition, credibility and the ‘cool-factor’ to your brand or make your salon a place that people will aspire to visiting. Clients will believe that a celebrity would only endorse something that’s of a high standard and feel that if they visit your salon or use your products then it must be good.

Using a celeb can be great when you’re launching a new salon or hosting an event. Getting the right celebrity to attend is newsworthy and can almost guarantee column inches in your local press and depending on their calibre in the consumer press too.