Keep them loyal

Together with L’Oréal Professionnel, Hellen and Richard Ward have created a refreshing approach to giving clients the ultimate customer service experience 

L’Oréal Professionnel understands that your clients need to feel important from the second they step foot inside the salon. Service can make all the difference between customers visiting you regularly and spending more, or searching out your competitors. Education is an essential way to help your team understand the importance of service and client care, and there are plenty of great opportunities to learn from the masters, with L’Oréal Professionnel’s range of courses.

Are You Being Served?
Hellen Ward is managing director of the award-winning Richard Ward Hair & Metrospa brand. Located in London’s Sloane Square, the salon is one of the largest and highest grossing in the country. Hellen manages a team of more than 75 staff and is also responsible for the company’s development. Her role encompasses branding, marketing, PR, finance and human resources, and she has been labelled the industry’s business guru, because of her media persona in both the trade and consumer press.

Are You Being Served? is a half-day seminar, which offers a simple guide to re-thinking attitudes to client care. Delegates learn how to create the right ideology within the salon, and will be taught that customer care is a way of thinking, not a department. Hellen, joined by Gavin Hoare, customer liaison and salon manager, will then take delegates through a 10-step client journey, from first point of contact to leaving the salon happy, finishing with an action checklist to implement in the salon. This course is suitable for all levels of salon staff.

Course: Are You Being Served?
Duration: Half day
Price: £500

To book this, or any other course, contact the International Academy direct on 020 8762 4200,
or visit www.lorealprofessionnel.com for more information.

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